Zero was started by Jamie Thomas in 1996 and is primarily a skateboard deck company. Zero's art direction harkens back to the skateboard graphics of the 1980's, with the skull, blood, and gore themes. Zero's graphics are most often in simple, bold one or two color graphics on all black decks, although they've also explored other art themes and offered multi-colored graphics from time to time. They also offer wheels under the Zero Wheels brand, as well as bearings and hardware.
